Mass Media in Pakistan By VU. The oldest mass medium is print media. Human history gives us a clue that posters, banners and pictures were first used to convey the messages. In the 10th century handmade press was first established. Book printing was started in 15th & 16th century in Europe. Mass Media at first faced a lot of restrictions because when mass media emerged at that time imperialism was in rule. The rulers were using Church in Europe as an authority over people to convey any message. Because Church was the only platform that was influential and was in reach of people and government. So most of the times Church was considered the first platform of Mass Medium.
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